Project Task

Impellity Ltd. is working with Salad Box as a partner for international franchise expansion in the UK, Ireland and Scandinavia. Salad Box is a quick-service, healthy food restaurant chain, which opened in 2012. In only six years Salad Box has opened 68 locations and became an international success. Impellity Ltd. provides International Business Development services for Salad Box, which includes the market research and brand adaptation in several European markets.

Impellity Ltd. identifies new investors, business partners, individuals and master franchises through its lead generation process. This includes negotiation and managing the legal process with franchise takers and investors. Additionally, Impellity Ltd. manages Salad Box’s local presence, such as marketing, legal requirements, company’s registration, HR, and suppliers.

Project Outcome

Impellity Ltd is ensuring the international success of Salad Box spreads over the UK and Scandinavian markets as well.  Impellity Ltd. facilitated the sale of the master franchise rights for the Irish market with 3 locations planned for opening during summer of 2018 and additionally 17 locations in the pipeline within 3 years. Impellity Ltd. is also engaged in the sale of 3 individual franchises (already opened in West and East London) and 1 multi franchise agreement in the UK with 10 locations in the pipeline within the next 3 years.

As of 2017, the evaluation of the company holding the exclusive franchise license rights for the UK, Ireland & Scandinavian is £2,2 million. 

Project Details
  • Hours of work: 2400
  • Services:  Business Development, Investment Capital Sourcing
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