How did it start?
Impellity Ltd. spotted and approached Salad Box, then internationally unkown, but a domestic phenomenon in Romania in the fall of 2015. Since then, Impellity Ltd is working with Salad Box as a partner for international franchise expansion in the UK, Ireland and Scandinavia. Salad Box is a quick-service, healthy food restaurant chain, which opened in 2012. In only six years Salad Box has opened 68 locations and became an international success. Impellity Ltd. provides International Business Development services for Salad Box, which includes the market research and brand adaptation in several European markets.
Impellity Ltd. identifies new investors, business partners, individuals, and master franchises through its lead generation process. This includes negotiation and managing the legal process with franchise takers and investors. Additionally, Impellity Ltd. manages Salad Box’s local presence, such as marketing, legal requirements, company’s registration, HR, and suppliers.
Where is it now?
Impellity Ltd was key in ensuring the international success of Salad Box in Western Europe. Raised more than half a million GBP in pre-seed, seed and 1st Round stages from both private investors and equity crowdfunding platform to facilitate the expansion the concept Sold 8 franchises across UK and Ireland with an average franchise price of €25,000. Opened 5 franchised locations across UK and Ireland, 2 to be opened within the next 6 months. Sold Master-Franchise license for the Republic of Ireland for €100,000. Secured funds and a partnership with a retail management company to open 3 company-owned flagship stores. Built a team around the concept to facilitate further expansion and success of operating franchisees